Breathe a New Fire: How to Compete and Win in the New Global Economy Co–opetition of East and West

Foster true innovation to out–compete disruptive global competition Breathe a New Fire provides Western businesses with a practical framework for competing successfully in today?s global markets. Written by a 20–year specialist in competitive strategy and global market expansion, this book is packed with insights gained through first–hand experience leading a competitive program at a high–tech multinational corporation. When it comes to global expansion, the rules have changed what was once nice–to–know is now need–to–know, and this book lays it out in a clear, no–nonsense style. You will learn why a premium product, though domestically successful, may not be well received in foreign markets, and you?ll discover the factors that contribute to success in both established and emerging markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re–evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is beginning to challenge Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain a strategic Innovation Advantage Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Implement market–specific tactics to succeed in emerging markets Learn from disruptors how to win your target customers You?re already well–aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the innovative edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation. Breathe a New Fire provides a clear action plan, with insightful strategies for changing the game.

• ISBN: 978-1-119-27401-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 288
• Fecha Publicación: 22/06/2016
• Nº Volúmenes: 1
• Idioma: Inglés