The association guide to going global: new strategies for a changing economic landscape

The Association Guide to Going Global offers a problem-solution guide to eachintimidating question about the process. Beginning with the structure of the organization, the book explains how small associations may often have an advantage over large corporations due to flexibility. Further, strategic alliances can provide a less daunting way of entering the global arena. Keeping an organization local and personal, is also crucial to its success. Coverage includes:Why Go Global?, Overview of Problems Encountered, Structure (Size, Strategic Alliances and Sister Companies, Regional Structure, Board Members, and Localization), Funding/Financing, Language and Culture, Endeavors in Specific Countries, Successes and Failures, and Truly Becoming ‘Global.’

• ISBN: 978-0-470-58789-8
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 08/09/2010
• Nº Volúmenes: 1
• Idioma: Inglés