Surfing the global tide: automotive giants and how to survive them
WynnWilliams, Michael S.
39,18 €(IVA inc.)
Car manufacturing epitomizes modern industry, yet the overall perspective hasbeen lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
- ISBN: 978-0-230-57924-8
- Editorial: Palgrave Macmillan
- Encuadernacion: Cartoné
- Páginas: 288
- Fecha Publicación: 22/04/2009
- Nº Volúmenes: 1
- Idioma: Inglés