The globalization of Chinese companies: strategies for conquering international markets

The rise of China has been widely accepted as a key development in the 21st Century. As an indicator of this trend, many leading Chinese firms have startedto show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about these Barbarians at the Gate. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should western companies react to these new challengers?

• ISBN: 978-0-470-82878-6
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 224
• Fecha Publicación: 25/02/2011
• Nº Volúmenes: 1
• Idioma: Inglés