The Series in Intelligent Systems publishes titles that cover state of the art knowledge and the latest advances in research and development in intelligentsystems. Its scope includes theoretical studies, design methods, and real-world implementations and applications. The Series publishes titles in three coresub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. Titles focus on professional and academic referenceworks and handbooks. The readership for the series is broad, reflecting the wide range of intelligent systems interest and application, but focuses on engineering (in particular automation, control, mechatronics, robotics, transportation, automotive, aerospace), electronics and electronic design, and computer science. The Web and the mobile Web heavily influence our lives so that socialfactors and intelligence are reflected either explicitly or implicitly in various kinds of information services, especially in mobile environment. This means that social intelligence serves the basis both for mobile services and for mobile marketing. This book consists of three major parts, starting with the fundamental of mobile search, and then explores mobile services and mobile marketing, with special attention to social intelligence. The first part introduces basic concepts, the underlying infrastructure and identified components for mobile search. The second part provides a systematic study across different aspects mobile services, in terms of user modeling, recommendation, search latency, interface and evaluation criteria. The third part makes discussions on mobile marketing, from characterizations, mechanism design, optimization strategy, to equilibrium analysis. The authors have rich research experience on inter-disciplinary subjects covering information retrieval, management, social and economic computing. This book makes the first effort on systematically exploring social intelligence and factors inherent in activities of mobile users, to facilitate interactions between the user and information spaces, thus improve the quality of mobile services and user experience, and mobile market value in the meanwhile. This book is appropriate to scientists, engineers and graduatesinterested in the field of information retrieval, mobile services, social andeconomic computing, mobile marketing and advertisement. Presents the latest service science research from both theoretical and applications perspectives Includes coverage of applications in a wide variety high growth sectors, along with real-world frameworks and design techniques Extensive applications and cast studies of latest developments showcase current best practice and provide insights and guidelines to assist in building of successful service systems.
- ISBN: 978-0-12-397039-8
- Editorial: Academic Press
- Encuadernacion: Cartoné
- Páginas: 320
- Fecha Publicación: 15/03/2013
- Nº Volúmenes: 1
- Idioma: Inglés