Gen buy: how tweens, teens and twenty-somethings are revolutionizing retail

This book is the first in-depth look at what motivates young people to buy certain products and reject others. The authors will use shoppingalready an activity packed with psychological meaningas a lens to understand how our culture at large will be impacted by this influential generation. With unique insight into the hearts and minds of Gen Y, Yarrow and ODonnell show how this group will continue to turn traditional sales and marketing upside down, and make well-supported predictions for the future. From the music industrys fast-decliningsales of CDs in favor of digital downloads, to grandparents playing with Wiis, to the booming green movement, Gen Ys stamp is already pervasive.

• ISBN: 978-0-470-40091-3
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 272
• Fecha Publicación: 16/09/2009
• Nº Volúmenes: 1
• Idioma: Inglés