Revenue management: a practical pricing perspective

Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries. IAN YEOMAN is the founding editor of the Journal of Revenue & Pricing Management and the author/editor of several books on Revenue Management including 'Yield Management: Strategies for the Service Industries and Revenue Management & Pricing'. Ian holds a number of appointments around the world including Associate Professor of Tourism Futures at Victoria University of Wellington, NewZealand and Visiting Professor and Lector at Stenden University of Applied Sciences, Netherlands. Ian has a PhD in Management Science from Edinburgh NapierUniversity and his specialist topic is tourism futures. . UNA MCMAHON-BEATTIE is the Head of Department of Hospitality and Tourism at the University of Ulster. She has a PhD form the University of Gloucestershire in the area of revenue management, relationship marketing, pricing and consumer trust. She has published widely in journals, books and conferences in these areas in the UK andinternationally. Una is Practice Papers Editor for the Journal of Revenue andPricing Management and is the author or editor of a number of books including, 'Yield Management: Strategies for the Service Industries and Revenue Management & Pricing.' INDICE: Introduction - PART I: REVENUE MANAGEMENT THEORY AND ISSUES - The Applications of Revenue Management and Pricing - The Role of Space in Revenue Management - Pricing and Revenue Optimization: Maximizing Staff Effectiveness- The Era of Convergence in Revenue Management - Does the Consumer Trust You?- The Changing Meaning of Luxury - The Future of Airline Distribution and Revenue Management - GDS Capabilities, OD Control and Dynamic Pricing - B2B PriceOptimization Analytics - Fencing in the Practice of Revenue Management - PARTII: APPLICATIONS - Search-Based Advertising: An Overview from a Revenue Management Angle - Revenue Management and Air Cargo - Practical Pricing for the Hotel Industry - Practical Pricing and the Airline Industry - Setting Optimal Rents for Apartment Firms - Practical Pricing and the Restaurant industry: Application of Revenue Management Principles to Pricing Menus and Services - Practical Pricing for the Car Parking Industry - Golf Course Revenue Management

• ISBN: 978-0-230-24141-1
• Editorial: Palgrave MacM
• Encuadernacion: Cartoné
• Páginas: 296
• Fecha Publicación: 08/12/2010
• Nº Volúmenes: 1
• Idioma: Desconocido