Game-based marketing: inspire customer loyalty through rewards, challenges, and contests

Game-Based Marketing points out the games we are playing and how to better play them in business marketing. It shows the way in which the corporate world is already using games to create an engaged and loyal customer base and ultimately anticipates the ways in which games will become increasingly pervasive in our world and why that is a good thing, especially if you are aware you are playing them. A few examples of successful marketing games played in today's business world include: Jigsaw.com Leaderboards: As one of the premier up-and-coming social networking sites for business, Jigsaw targets sales people of all stripes with its large contact database. By creating a series of easy Leaderboards, Jigsaw has dramatically increased user contributions- without substantialmarketing costs. Chase Picks Up The Tab: Chase revived one of their most popular promotions. Every time you use your Chase card, you have a chance at Chasepaying for that transaction. McDonald's Monopoly Game: McDonald's Monopoly Game has become so iconic that customers ask for it by name and it's reported togenerate nearly 100 million dollars incremental revenue per year. United Airlines Mileage Plus: United's Mileage Plus is well known for engaging mini games, team pint competitions, and real-world scavenger hunts for miles, but it is the affect of Mileage Plus' design that has the greatest impact on the company's bottom line.Gabe Zichermann (New York, NY) developed the concept for rmbrME, the first mobile solution for exchanging social contact and lead information using just text messaging. He is a ten-year games industry veteran, having previously worked for CMP Media as the director of marketing for the Game and Developers Conference, Gamasutra and Game Developer magazine, as well as helping to launch andguide Trymedia Systems from start to sale as the first successful online gameDRM and distribution company. Additionally, he has held posts at Cisco Systems, Nortel, and Checkpoint Software. Co-author Joselin Linder is an experiencedwriter, filmmaker, and former small business owner.

• ISBN: 978-0-470-56223-9
• Editorial: John Wiley & Sons
• Encuadernacion: Cartoné
• Páginas: 240
• Fecha Publicación: 07/04/2010
• Nº Volúmenes: 1
• Idioma: Inglés