Essentials of marketing research: international edition (with qualtrics card)

In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3e, International Edition was developed directly from the ninth edition of Barry J. Babinand William Zikmund's best-selling Exploring Marketing Research, International Edition text. ESSENTIAL'S OF MARKETING RESEARCH, 3e, International Edition focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing researchdata relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

• ISBN: 978-1-4390-8090-0
• Editorial: South Western
• Encuadernacion: Rústica
• Páginas: 456
• Fecha Publicación: 01/02/2010
• Nº Volúmenes: 1
• Idioma: Inglés