Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research

Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid sensory profiling techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their applications in new product development and consumer research. Finally, part four explores the applications of rapid methods in testing specific populations. INDICE: Part 1 Evolution of the methods used to capture sensory perception: The use of rapid sensory methods in R&D; Alternative methods of sensory testing; Measuring sensory perception in relation to consumer behaviour; Decision-making; Verbal self-report to measure emotions; Capturing sensory conceptualisations in consumer testing; Future trends. Part 2 Rapid methods used to capture sensory perception: Flash profile; Free sorting; Multiple free sorting; Ideal profiling; Polarised sensory positioning; Napping and categorised napping; Temporal dominance of sensations; Open ended questions; Check all that apply (CATA). Part 3 Applications in new product development and consumer research: Use of FCP and flash profile daily; Improving team tasting; Working with chefs and culinary professionals; Sensory testing with professional flavourists; Comparing consumers' and perfumers' perceptions; Use of rapid sensory methods in the automotive industry; The Kansei method for capturing sensory perception and implementation in product design; The point of view from a sensory survey and software company; Capturing consumer science insight using mobile devices; Market surveys; Using the overall product experience to drive innovation. Part 4 Applications in sensory testing with specific populations and methodological consequences: Sensory testing with patients for medical nutrition; Sensory testing for developments in baby nutrition; Working with children; Working with older people; Empathy and experiment.

• ISBN: 978-1-78242-248-8
• Editorial: Woodhead Publishing
• Encuadernacion: Cartoné
• Páginas: 586
• Fecha Publicación: 21/11/2014
• Nº Volúmenes: 1
• Idioma: Inglés