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23,49€(IVA inc.)
Brand resilience: managing risk and recovery in a high-speed world
- Copulsky, Jonathan R.
- 978-0-230-11138-7
- 2011-05-06
26,10€(IVA inc.)
Branding only works on cattle: the new way to get known and drive your competitors crazy
- Baskin, Jonathan Salem
- 978-0-470-74257-0
- 2009-07-30
13,05€(IVA inc.)
Chocolates on the pillow aren't enough: reinventing the customer experience
- Tisch, Jonathan M.
- 978-0-470-40463-8
- 2009-03-20