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22,19€(IVA inc.)
Brains on fire: igniting powerful, sustainable, word of mouth movements
- Phillips, Robbin
- 978-0-470-61418-1
- 2010-09-08
22,19€(IVA inc.)
Brand advocates: turning enthusiastic customers into a powerful marketing force
- Fuggetta, Rob
- 978-1-118-33603-8
- 2012-08-01
22,19€(IVA inc.)
Brand against the machine: how to build your brand, cut through the marketing noise, and stand out from the competition
- Morgan, John
- 978-1-118-10352-4
- 2011-11-02
26,10€(IVA inc.)
Brand atlas: branding intelligence made visible
- Wheeler, Alina
- 978-0-470-43342-3
- 2011-03-02
83,19€(IVA inc.)
Brand Building and Marketing in Key Emerging Markets
- Schaffmeister, Niklas
- 978-3-319-19481-3
- 2015-09-28
33,96€(IVA inc.)
Brand champions: how superheroes bring brands to life
- Buckingham, Ian P.
- 978-0-230-22032-4
- 2011-01-26
81,58€(IVA inc.)
Brand communities for fast moving consumer goods: an empirical study of members behavior and the economic relevance for the marketer
- Meister, Sandra
- 978-3-8349-4054-4
- 2012-04-07
26,10€(IVA inc.)
Brand for talent: eight essentials to make your talent as famous as your brand
- Schumann, Mark
- 978-0-470-18268-0
- 2009-04-23