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26,10€(IVA inc.)
Brand new: solving the innovation paradox : how great brands invent and launch new products, services, and business models
- Maddock, Michael
- 978-0-470-64359-4
- 2011-04-13
22,19€(IVA inc.)
Social media and marketing in China: making sense of the buzz
- Flemming, Sam
- 978-0-470-82506-8
- 2011-03-25
44,39€(IVA inc.)
Business analytics for customer intelligence
- Laursen, Gert
- 978-0-470-91286-7
- 2011-03-16
33,00€(IVA inc.)
Fundamentos y técnicas de investigación comercial
- Grande Esteban, Ildefonso
- 978-84-7356-747-3
- 2011-03-01
26,12€(IVA inc.)
Brand media strategy: integrated communications planning in the digital era
- Young, Antony
- 978-0-230-10474-7
- 2011-02-02
33,96€(IVA inc.)
Brand champions: how superheroes bring brands to life
- Buckingham, Ian P.
- 978-0-230-22032-4
- 2011-01-26
28,72€(IVA inc.)
Brand relevance: making competitors irrelevant
- Aaker, David A.
- 978-0-470-61358-0
- 2011-01-06
8,00€(IVA inc.)
Plan de marketing: herramienta clave de gestión
- Zorita Lloreda, Enrique
- 978-84-7356-656-8
- 2011-01-01
19,00€(IVA inc.)
Disseny de producte a les PIMES: estudi de l'estat de la qüestió a Catalunya
- Verdaguer Pujadas, Narcis
- 978-84-9984-089-5
- 2010-12-01