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18,00€(IVA inc.)
Imagen de marca y product placement
- Baños Gonzalez, Miguel
- 978-84-7356-837-1
- 2012-05-01
26,10€(IVA inc.)
Branding only works on cattle: the new way to get known and drive your competitors crazy
- Baskin, Jonathan Salem
- 978-0-470-74257-0
- 2009-07-30
33,96€(IVA inc.)
Building brand authenticity: 7 habits of iconic brands
- Beverland, Michael
- 978-0-230-58031-2
- 2009-10-22
35,25€(IVA inc.)
Cadbury´s purple reign: the story behind chocolate´s best-loved brand
- Bradley, John
- 978-0-470-72524-5
- 2008-04-01
22,19€(IVA inc.)
The cool factor: building your brand's image through partnership marketing
- Breckenfeld, Del
- 978-0-470-37196-1
- 2008-10-29
26,10€(IVA inc.)
Branded!: how retailers engage consumers with social media and mobility
- Brennan, Bernie
- 978-0-470-76867-9
- 2010-10-27
33,95€(IVA inc.)
The brand enigma: decoding the secrets of your brand
- Bruce, Duncan
- 978-0-470-77960-6
- 2008-11-21
33,96€(IVA inc.)
Brand champions: how superheroes bring brands to life
- Buckingham, Ian P.
- 978-0-230-22032-4
- 2011-01-26