Whisky and Other Spirits: Technology, Production and Marketing

Whisky and Other Spirits: Technology, Production and Marketing, Third Edition continues to provide details from raw materials to the finished product including production, packaging, and marketing. It focuses on the science and technology of the process as well as the environment in which it is produced. Today, environmental concerns and sustainability of products has taken on a new level of importance. Traditional ways of packaging and marketing have also changed dramatically in recent years as the technology of packaging has moved from a staid bottle industry to spirit products that cross the traditional beverage categories and packaging. This new edition provides the latest changes in industry and the beverages market. All chapters are updated, and new chapters are added to help improve research and development, and to increase production of not only whiskey but other spirits such as gin and rum and white spirits. This new edition also discusses trendy reduced alcohol and no alcohol products. Presents a detailed look into current global situation for whisky and spirits productionHighlights craft distilling and the challenges craft distillers face by presenting the art of spirit production in clear detailPresents insights into how marketing has changed for distilled products with an emphasis on new mobile technologies INDICE: 1. An Introduction to Whisk(e)y and the Development of Scotch Whisky 2. Irish Whiskey 3. Japanese Whisky 4. Indian Whiskies 5. North American Whiskies: A Story of Evolution, Experience and an Ongoing Entrepreneurial Spirit 6. Scotch Whisky: Raw Material Selection and Processing 7. Distilling Yeast and Fermentation 8. Contamination: Bacteria and Wild Yeasts in a Whisky Fermentation 9. Batch Distillation 10. Grain Whisky Distillation 11. Maturation 12. Blending 13. Sensory Analysis 14. Whisky Analysis 15. Co-products 16. Water - An Essential Raw Material for Whisk(e)y Production 17. Designing for Sanitation, Energy Efficiency and Process Control 18. Global Packaging Developments 19. Marketing Scotch Whisky in the 21st Century and Previously

• ISBN: 978-0-12-822076-4
• Editorial: Academic Press
• Encuadernacion: Rústica
• Páginas: 544
• Fecha Publicación: 01/05/2021
• Nº Volúmenes: 1
• Idioma: Inglés